Last month TIFF announced it was launching its Save This Moment campaign. The goal is to raise funds to support their acquisition and restoration of incredible 35mm film prints. These films cover a wide spectrum of acclaimed international and home grown works. As part of their campaign, TIFF has released a short film narrated by Keanu Reeves entitled The Film Prayer. According to TIFF this film is a “cautionary tale for projectionists which is said to have been written by A.P. Hollis in 1920. This storied document was made available to all non-theatrical film distributors to promote better handling of film and could be found inside film cans for many years.”
You can give the short film a watch below. If you want to help TIFF achieve their goals, while supporting great cinema in the process, you can donate to the Save This Moment campaign at tiff.net/savethismoment.