Cineplex Entertainment (“Cineplex”) recently announced that on Saturday, October 22, movie-lovers across Canada can enjoy a morning of free movies at their local Cineplex theatre – all in support of its national charitable partner, WE, a movement that brings people together and gives them the tools to change the world. Cineplex Community Day (“Community Day”) treats guests to a selection of great family-friendly movies with all proceeds from donations and select concession sales supporting WE.
“As one of Canada’s largest employers of young people, we are inspired by youth who take a starring role in making a difference in the world around them,” said Ellis Jacob, President and Chief Executive Officer of Cineplex Entertainment. “We are proud to partner with WE and help to support their local program in Canada. While Community Day is one morning of free movies, Cineplex is dedicated to providing year-round support of WE initiatives to educate, empower and celebrate Canada’s youth and their stories.”
This year’s exciting film line-up includes recently released popular films like The Good Dinosaur, Inside Out, Zootopia, The Finest Hours and The Jungle Book. Movie-lovers in attendance can enjoy a morning of free movies and select concessions like popcorn, soft drinks and certain candy items priced at $2.00 each. Theatres will also be selling ME to WE Cineplex ‘Change Bracelets’ for $2.00 each, which feature a motivational statement to inspire youth to create positive change. All proceeds from select concession and bracelet sales will benefit WE.
“Community Day is a great way for families and friends from across the country to come together, celebrate and be inspired by all those who are creating positive change both locally and globally,” said Craig Kielburger, co-founder, WE. “Thanks to Cineplex and all of the incredible support from Community Day, we are able to empower young people across the country to make amazing impacts through our WE Schools program. Just this past school year, students involved in the program volunteered over four million hours and raised over $11 million for the local and global causes they care about.”
On the morning of October 22, nearly all of Cineplex’s 164 theatres across Canada will open their doors to guests, but seating is limited and available on a first-come, first-served basis only. Doors will open at 8:30 AM, movies will begin between 9:00 AM and 10:00 AM, and all locations will return to regular programming in the afternoon. Films are being shown in English and French depending upon the market, so guests are encouraged to visit Cineplex.com/CommunityDay for a list of participating theatres, showtimes and available languages